【外贸故事】苦苦地想要拿下，我追你却被吓跑了，我被拉黑了--老客户J邮件

---义乌阿里巴巴英文站缪留存 转自外贸圈

我写的邮件是啰嗦了。。。这里是我小小的空间，发出来这个帖子目的是给自己看的，看清楚自己是如何一步步落得把客户吓跑下场，算是自己汲取教训，总结经验的方式。
同时，也希望这帖子有点用，给需要的圈友一些经验，看后避免出现像我这样的情况。


4月22号我的邮件
Hi  SAM


How are you . I am SALA, tell you good news , the plastic box with the xx has got the consumers' appreciation ,because last year the customer ordered 400000pcs who
has come back again to order now , and the customer needs it urgently .

Last time ,you sent me email ,and I could not see the information you sent ,so later it works so I replied you by my personal email .But at that moment ,I am not sure the new xx whether
is appreciated for Europe consumers because temporarily no any comment from him so at the moment ,actually I am not dared to recommend it to you .

Now ,my customer come back again for another 400000pcs ,and need it asap ,so now I am dared to tell you the above .

Attach the bulk of plastic box pictures for see.

If you would like to have sample to test or other information ,feel free let me know .

Your early reply would be very appreciated .



On Apr 24, 2017, at 09:08,  wrote: 4月24号的我的邮件

Hi xx ,
Happy Monday. The day before yesterday ,may I know have you received my email ? The new xx with the welded box is 0.053$/set only .
Recently ,do you have any purchasing plan for it ?
Wait for your early reply soon .


4月25号  客户的回复
Dear Sala
I’m glad to know about. I got your email. I’m going to make a new order in a few days, I’ll keep you update.

4-25号 我当天的回复
Date: 2017-04-25 23:16
Subject: Re: Re: Hi xx
Hi xx
Glad to hear from you too<81(05-03-22-36-06).gif> Yes the new xx enjoy the customers' appreciation, and come back again for the second order already.


Wait for your early arranging ,so we could arrange ,so could produce your order soon. Meanwhile let us know what the quantity for telling you the lead time .
Thank you.

5-3号 我当天的回复
Hi xx
How are you ? Our one customer will ship the xx order next week ,as now we just produced a part of xx ,we will finish all next week as
now we have added more machines for production.
Attach our packing detail for your see .
If you would like me to check now the xx shipping fee that go to Spain of Barcelona port ,please let me know .
Thank you very much !

5月4收到客户的回复
Hi Sala
Could you please tell me the price for 100.000 separate box, and send me the technical data sheet.

5月5号我的客户
Hi samr,
Thanks for your quick reply.
Non-xxis 0.058$/pcs . 50Kpcs/carton box  ,so 20cartons for 100,000pcs
B is 0.0539$/pcs .  5.2Kpcs/carton box , so 21cartons for 100,000pcs .
The filter lead time is about 10days .
The attached is the technical data ,and box pictures for you review.
If yu need check samples ,we will provide.
Waitting for your early reply .

5月9号 我的邮件
Hi Sam,
There is none emails received from you these days.And sorry for my late follow up as last weekend
I am a little busy for shipping customer's cargos as the attachments.
Is there any more question for the last email I sent on 4th,May ?
We have met times before when you are in China ,Sam please rest assured and I will
monitor well the quality confirming and safe shipping for you. We know for years .Quality is the same as the previous

5月17日我的邮件 跟进
Hi Sam,
Hope this letter find you well .
Christmas season is approaching . It seems that this year ,some customers has orderxx in advance.
This year's business is different last year .Like xx Company are ordering the intergrated typexx for the second time too.
MOQ is small ,but some are ordering by containers .
Kindly keep us informed about your thoughts . More detailed offer will be updated accordingly .


5-23 客户的回复
Could you please tell me the xxr’s size, we want to be sure about the compatibility with our plastic box.

5-23 我及时的回复和跟进
Hi  sam ,
Glad to hear from you !  How are you ?
Our box is common size for USA common cups . The size has 50mm and 44.7mm ,see the attached pictures for check .
We always provde the common size for customers ,unless someone has special intrustion for customized size ,then we will do the customized size .
What is your filter size ?  and What's size of your box? We can adapt the size as your request to meet with your box
Meanwhile ,does our box reach your expectation ? As we have gave out very good price of box for you ,and its material is xx that meet with your request too .
Any more information ,kindly let us know too by returned email .
5月25 客户的邮件
Please send us the invoice for 100.000 xx with the FDA certificates again if is possible in PDF file. You told me your delivery time is ten days right?

5-25 我及时的跟进---我欣喜，我惊喜。。。。
Hi  sam,
Thanks for your always trust ! Now the lead time is quite busy as this year's xx business is up . Currently our domestic also sell the Kxx already.
If urgent, please let me know ,I will apply for finishing the filter in one week for you after payment.
The attached is xx certificates and Invoice for 100.000 xx in PDF file.
After arranging ,please kindly send me the bank slip .Thank you.
Kindly note :
The attached's back information is the only available account .多此一说

5-25日客户的回复
Please help me with size, weigh and number of boxes.
5-25日晚上11:42分我的回复
The carton size is 48*48*50 ,9.8kg/ctn ,20000pcs/ctn . So 100.000 xx ,,total 20cartons .

5-26 零点18分客户的回复
Please modify the invoice:
To:  xx
Atn:  xx
Email: xx
Please note that the name of the company in the invoice has to be the same in the test report is ok, right?

5-26 我的回复，凌晨1点
I just modify the invoice with the information you request .
I am attaching 2 invoices, one is with the company's head the same as the test report,another one's head is the same as bank account's name . So ,
you can choose the right one as the final Invoice .
Sam ,does the test report you need to send for customs when shipping ?  If so ,please use the invoice with the company head "zhejiang xxx Co.,ltd "
Kindly note :
HONGKONG xx .,LIMITED--the company is our agent for payment only ,that is its function.自打嘴巴，没必要说公司抬头和银行名字不一样，多此一举
Any more question or infor ,please do not hesitate to let me know.
Thank you .

5-26 凌晨25分客户的回复
I have another question, is the price FOB?

5-26我的回复凌晨1点回复
我应该告诉客户按照惯例，报开的都是工厂价，然后问需要报个fob吗？而不是直接得告诉客户加200美金，显得急和不够专业，有时候晚点回复显得稳重，专业。
It is Factory price ,not Fob . If Fob ,add more 200 dollars only for total 20 cartons  box


5-25 ，我的回复，半夜1点半
I am very cherish our cooperation and you choose me . May I know your port of loading ? If the port is near us such as Shanghai port,I will
apply for you tomorrow whether we ship to your forwarder is for free or a discount .
If the port is not near us such as Shenzhen port ,then I will check again with your forwarder to see whether can cut down shipping fee . I am Chinese ,and for trading business for over 4 years ,SO
quite familar with how much of the sea freight exactly base on the packing volume .
Wait for your reply soon.一直说了很珍惜之间的合作，还不如说说自己产品的优势，服务方面。错漏百出。

5-26 ，我的回复，下午5点半
I just updated the Invoice with Fob 0.026 for you .Please help us to keep the price ,it is just for you.
Today I checked the shipping freight from factory to shenzhen port or shanghai port .
If to shenzhen port,it is about 200dollars freight ,if to shanghai port ,it is about 120 dollars .
I try to apply for the best for you . Finally ,I got the FOB 0.026 for you ,no matter go to shenzhen /shanghai or other loading port .
The price is very good with Fob price .The rest freight I will pay by our side.
Sincerely ,hope in future we have more chance working.
If ther is no problem for the attached invoice ,please kindly sign back us .
Thank you very much !
自作主张地还没等客户回复，看下客户的想法，就自以为是的报FOB价格，而且还主动给以给额客户，强加。虽然你说的好像让客户省了100美金，实际上客户不领情，这不是重点，重点的是你一直在做主，而让客户被动接受你的安排？

这段时间客户没有任何的回复


29号晚上我感到情况不妥了，于是和老师说了这情况，他让赶紧打电话，次打通了信号不好接通不久后就断线，于是再打了3次，没人接了，而且电话里头不是英语，我听不懂。


于是我又找到了他的twitter,发了推特信息给他，至今也没有回复。然而，他每天都会在推特上有动态。

5-29号  于是11点40分我只能邮件跟进
Hi xx

How are you ? I just tried to give you a call ,then send you message on Twitter. As these days ,there is not any message received from you.
we are wondering ,is there any more question or information we do not say clearly to you ? If so ,pls feel free let us know.
Thank you.

就这样，从29号这封邮件开始，用了2个不同邮箱发给客户，都出现了退信的自动邮件回复。
今天端午节再次问老师才确认客户确实把我的邮箱设置为退信了
This message was created automatically by mail delivery software.
 
A message that you sent could not be delivered to one or more of its
recipients. This is a permanent error. The following address(es) failed:
 
我多么希望这一切都不是真的，是假的，我左顾右盼期望这个单可以保我6月的大部分支出。。。


就在客户从26号到昨天没回复的这段时间，我就坐不定了，发现自己在这几天回复的不够恰当，大气，处理的不够好，25号和26号发出去的邮件，我后悔了， 我后悔自己说“ IT is not fob price ,if fob just add 200dollars for total 20cartons cargos only .”为什么当时我那么急，而不先问问人家要不要报个fob价格，为什么后来我又邮件过去，主动说不同的地方FOB价格不同，再后来26号我还追加了一封自以为是的邮件过去，不等客户是否接受我们的FOB 价格，不等客户的意见，自以为是的做好，还扔了一句“ If ther is no problem for the attached invoice ,please kindly sign back us .”自以为是，强行加给客户了。一而再再而三的犯错，还要这样写邮件过去强加给客户。。。。我真的没处理好，难怪客户吧我打入冷宫了。

不要理所当然地认为客户收到你这几天的邮件会觉得你在努力协调这FOB 价格，努力给他好的价格，实际上客户认为你在强加给他，还没等他表达自己如何面对这价格，他还没发表的权利，你就吧他嘴巴堵住了，最后还来一封强加的邮件，要求别人“如果觉得附上的没什么问题，请回签
~~~~(>_<)~~~~

这个时候我感到深深的懊悔和不妥的回复。
于是30号我用第三个不带自己的邮箱发了如下这封道歉信给客户，这次反而没有退了。

Dear Sam,

Sorry to bother you again. just 2mintues to read . Firstly, pls allow me to make an apology to you.

I have realized what happen now ,the reasons are as below :

a. my long email let you think it's not convenient.

b. sometimes  my reply is not clearly for you ,then let you confuse and do not understand

c. the report's company name is not same as the invoice's company ,then let you misunderstand I am not reliable ,and let you worry the product's quality.

d. my unpatience

E. my email's tone is not friendly


If I say clearly and simply ,maybe you did not think like that ,and believe us the products is very reliable .

Yes I express my anxious to you as I am in entrepreneurial state .Sorry again for my boring to you. But the most important thing  I want to say "
sincerely thank you for let me know what I have done is not good for business ,SO in future I can improve and do better.

Wish your business grow bigger and bigger.


Warmest regards,
Sala



亲爱的sam ,


不好意思再次打扰你了。只需要2分钟阅读如下。首先，请允许我道歉。

现在我已经意识到发生什么事情了，原因如下
1. 我的邮件写的很长
2.有时我的回复不够清楚明白，让你困惑和不理解
3.测试报告的公司名字和抬头不一样，让你误会我不够靠谱，同时担心产品的质量。
4. 我不够耐心
5. 我的邮件语气不够友好

假如我说的很清楚和简单的话，也许你不会这样想了，也相信我们的产品是可靠的。
是的我让你看到了我的焦急，因为我正处于产业阶段。再次给你造成的厌烦而感到抱歉。但我最想对你说的，感谢你，是你让我在这件事中明白了这样做不利于合作，我吸取了教训，未来 我可以改善和做的更好了。

祝你生意做得越来越大。